RESEARCH
´ The term “Research” is derived from a French
language word “recherche,” which
means “to go about seeking.” ´ Research can be defined as a systematic inquiry
in the form of Investigation or Experimentation, to gain new knowledge in an
objective manner.
Definition of Research Meaning of Research ´ Steps
that are used to enhance our understanding on a particular topic. ´ Can be used
to find and add something new on a particular issue.
´ E.g.-
Research on harmful effects of Legalization Of abortion, effects of smoking.
POSITIVISM
Ø The
positivism theories are meant to be universal throughout.
Ø The
Nature of Positivism is such that everyone observing it will be able to arrive
at a common conclusion.
Ø The
scientific methods of research can be applied for studying these social
elements.
Ø Eg: Law of Demand, Law of Gravity,
Law of Motion.
INTERPRETIVISM
It is also called as ‘Phenomenology’. According to this philosophy, the social world is
constructed subjectively by the people that belong to that world. The social world is complex and hence cannot
be studied using scientific methods or methods used for studying natural
sciences. The observation of such social
world requires humanistic approach.
E.g.
Interviews to gather opinions
REALISM
It Includes
some Features of both Positivism and Interpretivism. At the micro level, people
may have subjective opinion, but at the group/macro level we can have an
objective observable reality. E.g.: Case
of Contraceptives – Individual Opinion (Micro Level) Economic Opinion (Macro
Level) Research Classification
1. TIME 2. USES 3. PURPOSE
TIME
Cross
Sectional – At a particular point of time. Does not help in measuring changes
over a period of time. E.g. Stock valuation on a particular date.
Longitudinal
– Measures changes over a period of time (over years or months) • e.g.: Trend
Analysis of firms.
Fundamental/ Basic/Pure: It is to discover new
things OR to build a new theory OR to generate principles OR to add to a pool
of knowledge OR to challenge existing theories. • Not used for immediate application.
E.g.: the Law of Demand.
Applied: It is used for applying the fundamental
research in real life situation. • E.g.: The problem of traffic, problem of
declining market share.
USES
Data Collection Quantitative Qualitative
Qualitative: To measure attitude, motivation, behavior
through techniques such as – • Observations • In depth interviews • Group
discussions • E.g. – Measuring sincerity of Individuals
Quantitative:
Measurement of attributes using Quantitative techniques such as Questionnaires.
• Eg – Intelligence of an Individual – Using statistical tests, scales, etc.
PURPOSE ´
Descriptive/ ex post facto – Explaining
the state of affairs or characteristics to answer “What the Issue Is”. • E.g. –
Describing a Banking Scenario ´
Analytical – Evaluation and analysis of the
data to answer “How And Why Is It”. • Focuses on cause and effect
relationships. • E.g. Analyzing the Impact of Diversity on Economy.
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